Sometimes we wonder that is an agency of Social Media Marketing, and that differences exist between this and a traditional marketing agency or a marketing agency
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without adjectives. In this video, the director of the agency Ignite Social Media, Jim Tobin, explains the difference. The conversation does not start by putting an ad on a website or using an SEO strategy that will position itself well. Brings other things, first, and more than listening, learning to hear what they have or are saying or commenting on one. >
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From there, help to know how to use the various social tools we have under our hands.
In short, it's not only be clear if your consultant is social media, or even make things. Where you can commit is to teach some of the 25 errors that may be committed, for example, believe that the Social Media is just about creating content, or believe that is the only area where they can do something or advertising agencies Relations public, or to limit the social learning to use tools, as opposed to having conversations with communities generated.
In this way you will need someone to help remove the wheat from the chaff. Or as they would say in the Cluetrain Manifesto:
â ? ?Los markets are conversations, and the conversation is fire. Therefore, this marketing ardiendo.â ?
25 And all these unwritten rules are a very funny commentary by Andrea Vascellari in this video.
Via | Jeremiah Owyang
