Thursday, 04 February 2010

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IKEA building in IKEA building in Madrid in 1943, Ingvar Kamprad, a young Swedish farmer-started a business selling items by mail in a village in southern Sweden. The idea was to sell items that cover different needs, at affordable prices. Thus began selling pens, wallets, picture frames, watches, jewelry and nylon stockings. In 1947 his business expanded to selling furniture and four years later published the first catalog IKEA furniture, then took the historic decision to focus exclusively on home furnishings, and leaves the other articles. The catalog became a symbol of the company and its main marketing channel. By 1953, IKEA sells by catalog only, but the competition with its closest rival leads to a price war that lowered margins and endangered the quality.With the idea of achieving closer ties between its products and customers, Ingvar Kamprad is decided to launch this year its first showroom in lmhult, a city in southern Sweden. IKEA in Minnesota. The local success was not lost on the cartel that dominated cabinet Swedish industry at that time. Competitors pressured suppliers to complete their supply contracts with IKEA in an attempt off the market. He was also excluded from the main fairs. The boycott against IKEA, forced in 1955 to start designing their own furniture. The idea of furniture for easy transport armable zeroed in flat packages, which further reduced the final price to the customer. The new packaging system reduced storage space, reduced labor costs and avoided damage in transit. In 1963 IKEA opened its first store outside Sweden, in neighboring Norway, on the outskirts of the capital Oslo.In 1965, IKEA opened a store from 45,800 sq meters in the Swedish capital, Stockholm, circular design inspired by the Guggenheim Museum in New York. The success created huge capacity problems to serve customers, so they were allowed...
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AVE, social cost benefit two months ago made headlines the opening of the Madrid-Barcelona after an unfortunate chain of events in the construction of its final stretch from Bellvitge to Sants Station. He has boasted of a high occupancy of the line in the early stages of life, and no doubt that this occupation will grow. However, it is important to put that as the current occupancy of 70 (a figure that stood Renfe economic profitability of the line) almost 60 is made up of executives. The infrastructure today has cost some 12,000 million (8,000 million paid with public money). These figures call attention to a comparison of 9,000 users who travel on AVE every day at present, with 400,000 users as they do in local trains in the metropolitan area of Barcelona, where infrastructure has hardly been invested since 1992, generating a commuter rail system fragile, met with disgust by users.In short, we should ask if it was a priority to sanitation suburban network rather than a great adventure in railway progress, promoted by European subsidies succulent, so much benefit out of the population, which in many cases no another efficient transport system to their place of work, with which it does have, however, executives who travel on the AVE line, as the plane. Hopefully a boom in social and vindication of the government of the basic rights of citizens, often camouflaged by the routine, such as public transport, and building has been decided to promote the train as a means of sustainable transport , decided to improve the service near Barcelona. Only then the AVE should become a priority.