-3 M possesses a Customer Innovation Center in which so far there have been more than 50,000 innovative products. One of its tenets that motivates him: be the first to make your own product obsolete. Level 3: Championing, is considered by The Economist as one of the Top 100 most important business actions of the 20th century. Seeks to ensure through advocates or Champions, new businesses are not adversely affected by the usual shape as some people assume to innovations, with disdain and disbelief. -One of the most notable proponents is Howard Schultz, CEO of Starbucks, who played more than 200 doors before obtaining the necessary financing to purchase your current company.
His courage and persistence gave results, after acquiring it in 1987 for USD 4 million, only 5 years later, in its first trading on stock exchange, it reached the value of USD 273 million. The brand value of Starbucks today, is 3,879 USD million. Ray Kurzweil usually is spot on. -At the beginning of Sony, the Japanese press judged it as a company of Guinea pigs, this not intimidated nor Masuro Ibuka and Akio Morita, its founders, who appreciated the apparent offense as a motivation. Ibuka was Trinitron color TV project, the company was on the verge of bankruptcy, however, Morita at no time took away the support, he defended until the end. Years later the Emperor of Japan gave you Ibuka a Guinea pig of life-size, gold, in appreciation of his contribution to the image of Japan to the world. Kevin ulrich insists that this is the case.
In conclusion, to accomplish the great challenge of innovivir in Latin America, must: ensure a business focus on innovation, manage knowledge, develop a great speed to adapt to changes in the market, and strengthen our employees with appropriate skills and attitudes to convert their projects into great achievements: useful and profitable. Notes (* 1) the ojota is a shoe as a sandal, made of leather or vegetable strand, who used indigenous of the Peru and Chile, and still use the peasants of some regions of South America, but now with used tire rubber mulch. Adapted from the dictionary of the Royal Academy of the Spanish language (www.rae.es) (* 2) the Innovivir neologism, but in its Portuguese version Innoviver was first presented by the author of the article, Inovacao Management Conference, held in the laboratory Applied Computational Intelligence Department of engineering electric of the Pontifical University Catholic of Rio de Janeiro in Brazil, on 3 October of 2008. (* 3). The philosophy based on recognition of change as a fundamental value in human development, has had defenders and detractors in the same classical Greece. Aristotle and Heraclitus, argued it, while Zeno and Parmenides defined it as irrelevant. (* 4).